In this course, students design a visual identity system for an organization. Students begin with creating a visual language and the core graphic elements, such as the logo, color palette, icons and typeface selections. They then design a stationery set, grids, sound, an animation and a website to experience how the identity adapts to different contexts. Students explore what makes an identity successful and cohesive, how an identity translates across media (print, motion and interaction), and aspects of branding. The focus of the course is on the graphic designer’s role in identity projects. For the final assignment, students create an identity manual. Daily lectures augment the workshop environment. This course is open to students of all levels, as well as professionals. Macintosh labs, digital cameras and video recorders are available to all students. Student laptop required with the following specifications and English language software loaded: latest version MacOS (preferred) or Windows, Adobe Creative Cloud Suite. Course specific requirements will be discussed and additional software downloaded during class. Students in all SIGDS courses pay for their own printing and can expect to spend $75 or more depending on the course and desired outcomes.
June 22–July 2, 2020
9 am–4:30 pm
Tuition for RISD Alumni and Students $2,380