Identity Branding design Course

Identity Design for Branding

In this course, students design a visual identity system for an organization. Students begin with creating a visual language and the core graphic elements, such as the logo, color palette, icons and typeface selections. They then design a stationery set, grids, sound, an animation and a website to experience how the identity adapts to different contexts. Students explore what makes an identity successful and cohesive, how an identity translates across media (print, motion and interaction), and aspects of branding. The focus of the course is on the graphic designer’s role in identity projects. For the final assignment, students create an identity manual. Daily lectures augment the workshop environment. This course is open to students of all levels, as well as professionals. Macintosh labs, digital cameras and video recorders are available to all students.

Students exhibit their work at Open Studios held 4–6 pm on the final day of class.

Student laptop required with the following specifications and English language software loaded: latest version MacOS (preferred) or Windows, Adobe Creative Cloud Suite. Students in SIGDS courses pay for their own printing and can expect to spend $75 or more depending on the course and desired outcomes.

Course #0796
Donald Tarallo

Schedule 1
June 22–July 2, 2020
9 am–4:30 pm

Tuition $2,975
Tuition for RISD Alumni and Students $2,380

3 Credits


Donald Tarallo

Donald Tarallo has a BA in studio arts and graphic design from Clark University, an MFA in graphic design from RISD, and completed postgraduate studies at Basel School of Art and Design, Switzerland. Tarallo has taught at Clark University, RISD, the Fraunhofer Institute's Digital Media program, and Samsung Art and Design Institute, and has worked as a graphic designer and photographer. He is currently doing freelance identity design and photography work, as well as teaching at the Guangzhou Academy of Fine Arts in China. His work has been awarded by the AIGA and been published in China, Korea and the US.