In this course, students design an identity system for an organization or company of their choice. Students begin with creating a visual language and the core graphic elements, such as the logo, color palette, icons and typeface selections. They then design a stationery set, grids, sound, an animation and a website to experience how the identity adapts to different contexts. Students explore what makes an identity successful and cohesive, how an identity translates across media (print, motion and interaction), and aspects of branding. For the final assignment, students create an identity manual. Daily lectures augment the workshop environment. This course is open to students of all levels, as well as professionals. Macintosh labs, digital cameras and video recorders are available to all students.
June 26 – July 7
Monday – Friday
9am-4:30pm (no class 7/4)
Tuition for RISD Alumni and Students $2,475
Lab Fee $20
Donald Tarallo: BA, Studio Arts, Clark University; MFA, Graphic Design, RISD; Postgraduate studies at Basel School of Art and Design, Switzerland. Tarallo has taught at Clark University, RISD, the Fraunhofer Institute's Digital Media program, and Samsung Art and Design Institute, and has worked as a graphic designer and photographer. He is currently doing freelance identity design and photography work, as well as teaching at the Guangzhou Academy of Fine Arts in China. His work has been awarded by the AIGA and been published in China, Korea and the US.