Identity Branding design Course

Identity Design for Branding

In this course, students design a visual identity system for an organization. Students begin with creating a visual language and the core graphic elements, such as the logo, color palette, icons and typeface selections. They then design a stationery set, grids, sound, an animation and a website prototype to experience how the identity adapts to different contexts. Students explore what makes an identity successful and cohesive, how an identity translates across media (print, motion and interaction), and aspects of branding.

The focus of the course is on the graphic designer’s role in identity projects. For the final assignment, students create an identity manual. In addition to course projects and critiques, students receive reference examples, software tutorials, and readings. This course is open to students of all levels, as well as professionals. Students with introductory experience in graphic design and/or familiarity with Adobe software are encouraged to attend this course.

RISD degree students: This course offers 3 transfer credits with pre-approval from your department head using the “Transfer Credit Prior Approval for Major/Non Major Credit” form, found on the Registrar’s Office Forms page. Submit the signed form to the Registrar’s office and then complete the online course registration.

Course #0796
Donald Tarallo

Schedule A
June 21–July 27, 2021 (no class July 5)
Mondays + Tuesdays, 10 am–1 pm ET
Online, Live

Tuition $2,300
3 Credits



Donald Tarallo

Donald Tarallo has a BA in studio arts and graphic design from Clark University, an MFA in graphic design from RISD, and completed postgraduate studies at Basel School of Art and Design, Switzerland. Tarallo has taught at Clark University, RISD, the Fraunhofer Institute's Digital Media program, and Samsung Art and Design Institute, and has worked as a graphic designer and photographer. He is currently doing freelance identity design and photography work, as well as teaching at the Guangzhou Academy of Fine Arts in China. His work has been awarded by the AIGA and been published in China, Korea and the US.

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